KPMG Session – Personal Branding

Registration is required

Date April 16, 2024
Time 2:00pm - 3:00pm EDT
Event Type Virtual
Program Type Career & workplaces

Event Overview

Why do we care and why do we share? Two questions Adam Rodricks sheds light on in this award-winning talk that examines the ways in which we can make the most of our time online. With half a billion tweets published every single day, honing your communication skills has never been more important. With millennials and gen Zers prioritizing authentic interactions more than ever, it’s no longer enough to be a part of the conversation. Based on data from real-life case studies on brands and individuals who have moved the needle online to establish themselves and drive purchase decisions, Adam guides you through the do’s and don’ts of online interaction. Every company is going to have an opportunity to be memorable – but will it be for the right reasons?

In this session, you’ll learn how to:

  • Set up an All-Star status profile on LinkedIn
  • Follow strategic people and companies to set up your news feed for success
  • Activate your content and engagement strategy to drive business results'

=Speaker Bio: Adam Rodricks is an international award-winning social media strategist and speaker who has transformed "word of mouth" into a world of mouth for Fortune 500 companies. His first book, Trigger Fingers: Personal Branding through Storytelling skyrocketed to the top of the charts, becoming a #1 best-seller in Canada in the categories of Direct Marketing, Public Relations and Business. In 2023, Adam was named "Canada's Top Social Media Strategist" by multiple outlets and the University of Toronto honoured Adam with their inaugural Young Alumni Award for Outstanding Achievement, for his contributions to the field of Digital Marketing as a practitioner, author and public speaker. Adam released his first TEDxTalk "How to Build Trust Online" in 2023 and became an overnight success, amassing over 100,000 views in the first 29 days his talk became available, indexing as the 9th most viewed TEDx talk in the entire world for the month of August. Adam has spent the last 15 years growing the social and digital properties of Canada's most prominent brands, managing all aspects of their digital marketing strategy and innovation. He is currently the National Director of Social Growth & Experience at KPMG Canada.

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